Digital Marketing

Today, having an online presence is essential for schools in Nigeria to thrive and attract prospective students. With parents increasingly using the internet as their primary source of information, adopting a digital marketing strategy is key to reaching and engaging them effectively. In this article, we’ll outline digital marketing strategies for schools in Nigeria, explain […]

Today, accounting professionals and firms stand at a crossroads. Traditional referral-based marketing approaches, while still valuable, are no longer sufficient to sustain business growth in an increasingly competitive industry.  For many accountants and accounting firm leaders, this shift presents remarkable opportunities for growth and sustainability, but it also raises the question: How can we leverage

Marketing for dental practices has evolved from traditional methods to digital platforms. Today, the most successful practices incorporate and prioritize digital marketing in their overall strategy. Studies show that 71% of people searching for a dentist run an online search before scheduling an appointment. With so many patients turning to the internet for healthcare information,

According to Data Reportal, 85% of key business decision makers research consulting services online before making initial contact, and consulting firms with robust digital marketing strategies report a 3.2x increase in their client acquisition rates over the more traditional business model. Gone are the days when the traditional method of personal connections and cold calls

The restaurant business has always been fiercely competitive, with success historically depending on factors like location, word-of-mouth reputation, and print advertising. A good location, a sizable local clientele, and intensive print marketing with flyers or newspaper ads may have been sufficient for success in the past. However, due to the prevalence of digital technology and